Part I : How to Find & Work with the right Instagram Influencer for your business

“Can you give me a shout-out?”

This is a very common question that I get in my Instagram Direct Messages or email. It is followed by a link to a business page or a Instagram profile, and if I’m lucky, I get a good description of the product, service or project that is being promoted. Sometimes it’s so well done that I want to reply back and work with them right way, and sometimes I am straight up confused as to what my role in such an engagement would be.

I get it. This whole social media marketing business is still fairly new and good resources on how to effectively use social media are limited. If you are a business owner who is looking into utilising the powerful world of Instagram to market your business, this three-part blogpost is for you. I’m writing it from the perspective of an Influencer who has received and dealt with hundreds of collaboration requests and hope that it can give you some good food-for-thought.

In my opinion, there is some homework you need to do before you even think about approaching an Instagram Influencer for marketing. Then, you need to find that ideal Influencer for your product, service or project. And lastly, you need to know what an influencer expects in return from you. Yes, it is always a two-way commitment. Sometimes it’s a barter transaction and sometimes it is monetary and rightfully so. We will get into all the details.

Summary of what you will learn:

I. What you need to know before you approach an Instagram Influencer
II. How to find the right Instagram Influencer for your project
III. How to reach out to and work with an Instagram Influencer (more…)

Mindfulness & a Spiritual Podcast

Anam meditating at great wall of China

As many of you would know from my Instagram stories, I’ve been looking into mindfulness and spirituality recently. I have barely scratched the surface. I haven’t done any meditation or exercise. But just by enhancing my knowledge in this area, I have already noted a huge change in myself. Imagine the possibilities!

Crying, feeling self-pity, being overwhelmed, arguing, experiencing anger and reacting – such moments for me have become far and few in between. Definitely still there but much better. And when I do feel such emotions, I catch myself, reflect & learn from the experience.

I’m a lot more conscious of what’s happening around me and inside me. I have learned what can trigger me and feel better equipped to manage it. I find it harder to rant or complain about situations or to roll my eyes at someone’s seemingly ‘ignorant’ remark. Mindfulness has allowed me to come from such a great place of understanding and I’ll forever be grateful for it. (more…)

How to Combat the Cold & Flu Season with Kids

Vicks Humidifers

Disclosure: This post was sponsored by Braun Thermometers & Vicks Humidifiers. All opinions are 100% my own.

It’s the most wonderful time of the year! I absolutely love the joyful, festive feel of this season and wait for it all year. What I don’t look forward to is the sickness that comes with it. Winter in Canada is prime time for cold and flu viruses to thrive. I have two little kids – a daughter who goes to kindergarten (which basically means that she enters viral territory on the daily), and a three-month old son who is about to experience his first winter on earth. While I’m trying my best to take as many precautions as I can, I also know that some sickness is inevitable. In fact, my daughter has already spent one week at home with a bad cough and congestion. Let’s just say I’ve never wanted to spring to arrive sooner!

When my daughter was 11 months old, she had a febrile seizure due to a very high fever. It’s one of those moments that I will never forget. I don’t mean to scare any new mom reading this. Febrile seizures are not too common – only 2% – 5% of children between the ages of six months and five years have them. Nevertheless, they are a possibility that I think parents should be aware of. When my daughter had it, I panicked, didn’t know what to do and couldn’t even think straight. It only lasted for about 40 seconds, but those were the longest 40 seconds of my life… After that incident, I made it a point to obtain the necessary knowledge to recognize symptoms of fever, take proper temperature readings and to equip myself with tools that would help me get through this season as smoothly as possible.

Today I’m sharing some tips on how you can manage fevers and tackle the lack of humidity in the air for better health during winter time. (more…)

My Labour & Delivery Story

Hi guys!

I finally got a chance to film my Labour & Delivery story. Check it out:

In this video, I talk about my VBAC attempt at the end of my second pregnancy. Although 75% of VBACs are successful, I fell in the remaining 25% category and had a C-Section. In any case, my baby came out healthy and I recovered well from the C-Section, which is what matters. Let me know if you have any questions in the comments below! Remember, if there’s anything you can learn from listening to a birth story, it’s that everyone’s experience is different, and the best thing we can do is be open-minded about it all. Dont forget to check out my blooper on Instagram haha! Enjoy <3

My Salah Mat – Review

My Salah Mat Review

As a Muslim mother, I’m always on the look-out for ways in which I can keep Islamic values alive at home. Whether it’s through community events, family traditions, or Islamic products, I try to ensure that my kids have as much exposure to Islamic teachings as possible. Today I am talking about how My Salah Mat helps me with this goal and why it has proven to be an amazing product for me.  (more…)

The Endy Mattress: My 100-Night Review

Time is flying and it’s already been more than 100 nights since I got my Canadian-made Endy mattress. My friends, this mattress is definitely a keeper for me!

If you haven’t yet heard of Endy – let me give you a real quick introduction. It’s a Canadian-made, accessibly-priced=mattress that doesn’t compromise on quality and ships for FREE in a nice and compact box for easy delivery and set-up. After almost four months of using it, I can confidently tell you that I’m extremely happy with it!

First of all, I loved how quickly the Endy mattress was delivered. Based on my experience with other major furniture stores, delivery of large items can take anywhere from 2-4 weeks. I got the Endy mattress within 3 days of placing my order. I also loved the compact cardboard packing. It definitely made it very easy to carry it through the winding staircase and a narrow hallway in my house. I brought it straight to my room and that is where I opened it and watched in amazement as it unfolded and expanded on to my bed. (more…)

My DIY Ramadan Decor

Ramadan Decor

I can’t believe we are less than a week away from Ramadan! This year I really wanted to decorate a corner of my house that celebrates this blessed month. With a little kids at home, I think it’s very important to visually mark such religious occasions. Follow me on Instagram for more on this topic.

As always, I kept my décor very simple. I also unintentionally ended up keeping in line with my Black & White & Pink living room colour scheme. I guess I just gravitate towards those colours. I’m so happy with how it turned out, because it’s all nice and coordinated with my living room now. It’s also drawing from the beautiful spring weather that we have right now.

The best part about it though was how easy and simple it was! (more…)

Simple, Modern Birthday Party Decor

The last time we decorated and did a little get together for my daughter’s birthday was on her 1st birthday. Now that she was turning 5 (still asking myself where all these years went!), I decided to do something special to make it memorable. And I’m so glad I did!

I love party planning but I’m guilty of also being very last minute! It’s just so hard to make time for it with work and everything else you have to do in the evenings and on the weekends. I started planning for this little birthday on the Wednesday of my one-week March Break, and hosted the little birthday family get-together on Saturday (3 days later). (more…)