“Can you give me a shout-out?”
This is a very common question that I get in my Instagram Direct Messages or email. It is followed by a link to a business page or a Instagram profile, and if I’m lucky, I get a good description of the product, service or project that is being promoted. Sometimes it’s so well done that I want to reply back and work with them right way, and sometimes I am straight up confused as to what my role in such an engagement would be.
I get it. This whole social media marketing business is still fairly new and good resources on how to effectively use social media are limited. If you are a business owner who is looking into utilising the powerful world of Instagram to market your business, this three-part blogpost is for you. I’m writing it from the perspective of an Influencer who has received and dealt with hundreds of collaboration requests and hope that it can give you some good food-for-thought.
In my opinion, there is some homework you need to do before you even think about approaching an Instagram Influencer for marketing. Then, you need to find that ideal Influencer for your product, service or project. And lastly, you need to know what an influencer expects in return from you. Yes, it is always a two-way commitment. Sometimes it’s a barter transaction and sometimes it is monetary and rightfully so. We will get into all the details.
Summary of what you will learn:
I. What you need to know before you approach an Instagram Influencer
II. How to find the right Instagram Influencer for your project
III. How to reach out to and work with an Instagram Influencer (more…)